職通商務(wù)英語》立體化系列教材由《職通商務(wù)英語綜合教程1-4冊》、《職通商務(wù)英語聽說教程1-3冊》、《職通商務(wù)英語拓展教程1-4冊》三大模塊構(gòu)成。其中,《職通商務(wù)英語基礎(chǔ)教程》重點講解商務(wù)概念、術(shù)語、基本技能等初級商務(wù)知識;《職通商務(wù)英語綜合教程》注重商務(wù)英語基礎(chǔ)知識和商務(wù)綜合技能的培養(yǎng)與訓(xùn)練;《職通商務(wù)英語聽說教程》強調(diào)商務(wù)英語聽說能力的提高與鞏固;《職通商務(wù)英語拓展教程》重視商務(wù)知識、概念、原理、技巧的補充和拓展。因此,每個模塊都具有比較完整而獨立的內(nèi)容體系,既具有獨立價值,但又反映相關(guān)內(nèi)容的聯(lián)系和綜合。每個模塊的知識內(nèi)容都圍繞一定的主線展開,根據(jù)學生的認知規(guī)律,確定知識內(nèi)容的呈現(xiàn)順序,使之形成結(jié)構(gòu)合理的知識體系。
Unit 1 Corporate Innovation
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 2 International Operations
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 3 Strategic Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 4 International Marheting
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 5 E-Commerce
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 6 International Franchising
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 7 Global Supply Chain Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theorries
Case Study
Focus on Skills
Unit 8 Venture Investment
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 9 International Service Outsourcing
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 10 Intercultural Business Communication
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills