五菱之光:一部造車史(Wuling: A Trailblazer in the Automobile Manufacturing)
定 價(jià):168 元
- 作者:Lin Xueping(林雪萍)
- 出版時(shí)間:2025/4/1
- ISBN:9787121500015
- 出 版 社:電子工業(yè)出版社
- 中圖法分類:F426.471
- 頁碼:300
- 紙張:
- 版次:01
- 開本:16開
This compelling book explores the rise of China’s manufacturing prowess, providing a captivating narrative of a regional automotive enterprise’s remarkable journey. From its humble beginnings, the enterprise confronts harrowing challenges, ultimately establishing itself as a global powerhouse. This story is set against the dramatic backdrop of China’s industrial evolution spanning over six decades, offering a window into the heart-pounding saga of the country’s automotive sector. It is a tale of resilience and growth, illustrating the intricate interplay between local and international dynamics. Woven seamlessly into the narrative are three compelling strands: the unwavering determination of entrepreneurs, the transformative journey of the manufacturing system, and the dynamic trends defining the age of Chinese manufacturing. Together, these elements create a majestic and dynamic portrait of industrial vigor and ambition.
林雪萍,作為全球產(chǎn)業(yè)觀察者,致力于用全球視角看待中國產(chǎn)業(yè)的全局變化。對于多個(gè)國家的產(chǎn)業(yè)變遷與創(chuàng)新體系,有著深刻的研究。對中國產(chǎn)業(yè)的發(fā)展趨勢,有著長期跟隨流動(dòng)的視角。每年實(shí)地調(diào)研數(shù)十家企業(yè)和工廠,與中國企業(yè)家有著深度的接觸。北京聯(lián)訊動(dòng)力咨詢公司總經(jīng)理,上海交通大學(xué)中國質(zhì)量發(fā)展研究院客座研究員,天津大學(xué)兼職教授。著有《大出!贰豆⿷(yīng)鏈攻防戰(zhàn)》《質(zhì)量簡史》《灰度創(chuàng)新:無邊界制造》《五菱之光:一部造車史》《工業(yè)軟件簡史》等圖書。榮獲2023年中信出版社“年度作者”;《供應(yīng)鏈攻防戰(zhàn)》入選2024年“豆瓣年度商業(yè)·經(jīng)管圖書”,并入選2024年“得到年度書單Top15”與首屆“得到讀書人選擇獎(jiǎng)”;《灰度創(chuàng)新:無邊界制造》入選2021年江蘇省全民閱讀活動(dòng)領(lǐng)導(dǎo)小組向社會(huì)推薦的12本好書。曾作為中方成員之一參加中德建交45周年“中德‘10+10’高級別經(jīng)濟(jì)學(xué)家圓桌會(huì)議”。
Chapter 1 Prologue One City, One Legacy
Chapter 2 Bygone Tales Along the Liujiang River 1958–1998
2.1 Nationwide Dreams of Automobiles
2.2 A Quest for Direction
2.3 The Ephemeral Arc of Joy
2.4 The Rise of Mini Vehicles
2.5 The Year of Administrative Intervention
2.6 The Strategic Reorientation of Two Cities
2.7 The Essence of the Enterprise
2.8 Steadfast in the Tide: The Unswerving Path to Rewards
Chapter 3 The Maelstrom of Transformation 1999–2000
3.1 Crisis in State-Owned Enterprises
3.2 The Surge of Youthful Vigor
3.3 Historical Echoes of Flaming Torches
3.4 The Second Salvo of Reforms
3.5 The Commanding Presence of the ISO 9000 Office
3.6 The Lament of the Weeping Cars
3.7 Striking with a Masterstroke
3.8 Forging Wuling’s Manufacturing DNA
3.9 The Stone of Burden and the Sword of Peril
Chapter 4 The Whirlwind of Joint Ventures 2001–2002
4.1 Joint Ventures: A Race Against Time
4.2 A Half-Torn Business Card and Three “In-Laws”
4.3 The Widest Road Ever Crossed
4.4 A Lamb in the Wolf’s Embrace?
4.5 A Pot of Traditional Chinese Medicine
4.6 Gains for All Parties
Chapter 5 The Age of Iconic Vehicles 2003–2008
5.1 Farewell to Flat-Fronted Vehicles
5.2 First Strike in the Auto Wars
5.3 A Spring’s Ambition
5.4 From Joke to Jewel
5.5 The Sky Is the Limit
5.6 Quality’s Quantum Leap
5.7 Bridging North and South: A Tale of Two Bases
5.8 Crazy Gambit, Winning Hand
5.9 Battle for the Discourse of Power
Chapter 6 The Million Milestone Unveiled 2009–2010
6.1 Global Spotlight
6.2 Quality-Crowned Legendary
6.3 Excellence Evolved in the 4S Store Saga
6.4 The Perceived Quality
6.5 The Most Important Car in the World
6.6 Global Strategy: GM’s Calculated Moves
Chapter 7 Passenger Cars: From Cocoon to Butterfly 2011–2019
7.1 Dawn of Autonomy
7.2 Baojun’s Debut Bout
7.3 The Unity of Squads
7.4 The Chief Test Driver
7.5 Sharing a Ride to Navigate Uncharted Waters
7.6 The Baptism of Independence
7.7 Crafting a Unique Essence
7.8 Peaks and Valleys: Mastering the Balance
7.9 Navigating the Smart Innovation Maze
Chapter 8 Minimalism Redefined 2020
8.1 The “950” Initiative: Saving Wuling!
8.2 Pursuing Success without Subsidies
8.3 “Three-Good Student” Meets Liuzhou Model
8.4 Sizing Down: The Big Challenge
8.5 Pivot to Demand: Creating What the People Need
8.6 Epic Journey: The Grand Relocation
8.7 Banyan Roots: Sourcing Vitality and Mastery from the Depths
Chapter 9 Valor Across Borders 2021
9.1 At the Intersection of Progress and Regression
9.2 The Supply Chain Stranglehold
9.3 Lost and Found Amidst Cultural Ambiguity
9.4 Blazing Trails Across Barriers
9.5 Mastery of Localization
9.6 The Best Diplomatic Engagement
9.7 An Arduous Ascent
9.8 Reversing Fortunes: From Downturn to Triumph
Chapter 10 The Road Ahead 2022
10.1 Dawn of Electrification
10.2 The 2C Revolution
10.3 Shifting from Funnel to Hourglass
10.4 Nostalgia’s Sweet Return