目錄
Chapter One Basic Knowledge of Business Letter Writing 1
Section One Introduction of Business Letter Writing 1
Section Two Layout of a Business Letter 3
Section Three Structure of Business Letter 9
Section Four Addressing Envelopes 16
Section Five Good Writing Principles 18
Section Six Some Rules of Good Writing 22
Section Seven Useful Words & Expressions 24
Section Eight Useful Sentences 25
Section Nine Exercises 27
Chapter Two Establishing Business Relations 32
Section One Introduction 32
Section Two Specimen Letters 33
Section Three Useful Words & Expressions 45
Section Four Useful Sentences 47
Section Five Exercises 51
Chapter Three Enquiries 54
Section One Introduction 54
Section Two Specimen Letters 56
Section Three Useful Words & Expressions 62
Section Four Useful Sentences 65
Section Five Exercises 69
Chapter Four Offers and Quotations 73
Section One Introduction 73
Section Two Specimen Letters 74
Section Three Useful Words & Expressions 81
Section Four Useful Sentences 83
Section Five Exercises 87
Chapter Five Counter-offers 90
Section One Introduction 90
Section Two Specimen Letters 91
Section Three Useful Words & Expressions 97
Section Four Useful Sentences 99
Section Five Exercises 102
Chapter Six Conclusion of Business 108
Section One Introduction 108
Section Two Specimen Letters 109
Section Three Useful Words & Expressions 115
Section Four Useful Sentences 117
Section Five Exercises 122
Chapter Seven Terms of Payment 126
Section One Introduction 126
Section Two Specimen Letters 129
Section Three Useful Words & Expressions 135
Section Four Useful Sentences 139
Section Five Exercises 144
Chapter Eight Establishment of L/C and Amendment 149
Section One Introduction 149
Section Two Specimen Letters 151
Section Three Useful Words & Expressions 156
Section Four Useful Sentences 173
Section Five Exercises 178
Chapter Nine Packing 189
Section One Introduction 189
Section Two Specimen Letters 191
Section Three Useful Words & Expressions 197
Section Four Useful Sentences 200
Section Five Exercises 204
Chapter Ten Shipping Marks and Shipment 209
Section One Introduction 209
Section Two Specimen Letters 211
Section Three Useful Words & Expressions 218
Section Four Useful Sentences 221
Section Five Exercises 226
Chapter Eleven Insurance 230
Section One Introduction 230
Section Two Specimen Letters 231
Section Three Useful Words & Expressions 236
Section Four Useful Sentences 238
Section Five Exercises 241
Chapter Twelve Complaints and Claims 246
Section One Introduction 246
Section Two Specimen Letters 247
Section Three Useful Words & Expressions 252
Section Four Useful Sentences 254
Section Five Exercises 258
Chapter Thirteen Agency 262
Section One Introduction 262
Section Two Specimen Letters 263
Section Three Useful Words & Expressions 268
Section Four Useful Sentences 270
Section Five Exercises 274
Chapter Fourteen Trade Forms 278
Section One Introduction 278
Section Two Specimen Letters 279
Section Three Useful Words & Expressions 286
Section Four Useful Sentences 287
Section Five Exercises 291
Chapter Fifteen International Business Contracts 296
Section One Basic Concept of Contracts 296
Section Two Main Features of International Business Contracts 297
Section Three Categories of International Business Contracts 298
Section Four Language Features in the Contracts 299
Section Five Sample Contracts 301
Section Six Useful Words & Expressions 307
Section Seven Useful Sentences 309
Section Eight Exercises 313
參考文獻 320