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　　本教材以外貿(mào)業(yè)務(wù)環(huán)節(jié)為線索，根據(jù)外語認知特點、應(yīng)用型本科及高職學生認知學習特點和課堂教學組織需要，在結(jié)構(gòu)編排上以商務(wù)英語信函常用句法結(jié)構(gòu)操練為核心，以最終完成國際商務(wù)各業(yè)務(wù)環(huán)節(jié)的信函寫作為目標。考慮到學生的實際需要，本教材特意在最后一個單元的教學內(nèi)容定為求職信函的寫作學習。此外，為方便學習和今后工作，本教材第二版還附有包括練習題參考答案在內(nèi)的五個附錄。
　　本教材每個單元基本結(jié)構(gòu)為相關(guān)業(yè)務(wù)知識的英語簡介、樣函8封、實用句型、寫作指導(dǎo)及練習部分組成。練習部分又分為常規(guī)性練習(PanA)、進口商(買方)角度的練習(Pa門B)和出口商(賣方)角度的練習(Pa門C)。

Unit1 Essentials of a Business Letter
　商務(wù)信函的基本要素
　1．1 Layout of a Business Letter
　1．2 Letter Sty，les
　1．3 Addressing Envelopes
　1．4 Faxes and E—mails
　Exercises
Unit 2 Starting Business and Establishing BusinessRelation
　開始業(yè)務(wù)與建立業(yè)務(wù)關(guān)系
　2．1 Related Business Knowledge
　2．2 Text
　2．3 Useful Sentences
　2．4 Writing Tutorial：Deciding the 7ype of YourLetter　Exercises
Unit 3 Enquiries and Quotations
　詢價與報價
3．1 Related Business Knowledge
3．2 Text
3．3 Useful Sentences
3．4 Writing Tutorial：Beginning of a BusinessLetter Exercises
Unit 4 0ffer，Counter．offer，Acceptance and Refusal
　發(fā)盤、還盤、接受或拒絕
4．1 Related Business Knowledge
4．2 Text
4．3 Useful Sentences
4．4 Writing Tutorial：Singling out the Key Purpose ofYour Letter　Exercises
Unit 5 Credit and Status Enquires and Their Replies
　資信查詢及其回復(fù)
　5．1 Related Business Knowledge
　5．2 Text
　5．3 Usefu]Sentcnces
　5．4 Writing Tutorial：Correct Paragraphs
　Exercises
Unit 6 0rder，Acceptance and Refusal
　訂單、接受訂單以及謝絕訂單
　6．1 Related Business Knowledge
　6．2 Text
　6．3 Useful Sentcnces
　6．4 Writing Tutorial：Making a BusinesslikeEnding　Exercises
Unit 7 Conclusion of a Business and the Fulfillment of aContract
　交易的達成和合同的履行
　7．1 Related Business Knowledge
　7．2 nXt
　7．3 Usefu]Sentences
　7．4 Writing Tutorial：Proper Wording．　Exercises
Unit 8 Letters to Discuss Payment
　洽談支付方式信
　8．1 Related Business Knowledge
　8．2 Text
　8．3 Useful Sentences
　8．4 Writing Tutorial：Composing Appropriate Sentences 　Exercises
Unit 9 Urging the Establishment and Amendment of L／C
　敦促開立和修改信用證
　9．1 Related Business Knowledge
　9．2 Text
　9．3 Useful Sentences
　9．4 Writing Tutorial：Keeping Coherence 　Exercises
Unit 10 Packing，Marking and Shipment
　包裝、運輸標志以及裝運
　10．1 Related Business Knowledge
　10．2 Text
　10．3 Useful Sentences
　10．4 Writing Tutorial：Using the CorrectPunctuation　Exercises
Unit ll Marine Insurance
　海運保險
　11．1 Related Business Knowledge
　11．2 Text
　u．3 USeful Sentences
　u．4 Writing Tutorial：Revising and Checking for Any
　Possible Mistakes
　Exercises
Unit 12 Letters to Discuss Agencies
　洽談代理業(yè)務(wù)信
　12．1 Related Business Knowledge
　12．2 Text
　12．3 Useful Sentences
　12．4 Writing Tutorial：Business Writing Principles—SixCs 　Exercises
Unit l3 Complaints，Disputes，Claims and TheirSettlements
　投訴、爭議、索賠及其解決
13．1 Related Business Knowledge
13．2 Text
13．3 Useful Sentences
13．4 Writing Tutorial：Avoiding DanglingModifiers Exercises
Unit l4 Application Letters
　求職信
　14．1 Related Business Knowledge

　……

AppendixⅠ　各章練習題參考答案
Appendix Ⅱ　美國州名標準縮寫
Appendix Ⅲ　加拿大省名標準縮寫
Appendix Ⅳ　常用地址和商務(wù)機構(gòu)縮略語
Appendix Ⅴ 世界主要機場、港口名稱英中對照表

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