《全國高等院校專業(yè)基礎知識系列叢書:商務知識導讀(英文版)》宗旨是：用英語傳授國際經(jīng)濟貿(mào)易、金融和商務方面的基礎理論和基礎知識，對學生進行全面、嚴格的商務基礎理論教育以及英語語言技能的培訓，使學生既掌握商務經(jīng)濟貿(mào)易知識，又能用英語進行商務工作并閱讀有關商務信息和資料。全書共十五章，涵蓋了企業(yè)創(chuàng)立、國際貿(mào)易、國際金融、商業(yè)組織與投資、營銷與保險、企業(yè)文化、經(jīng)濟危機、WTO等眾多商務領域。
Unit 1 Starting a Business（創(chuàng)辦企業(yè)）
Text How to Launch a Business Abroad
Supplementary Reading Methods ofPerformance Evaluation
Unit 2 InternationaITrade（國際貿(mào)易）
Text The Advantages of lntemational Trade
Supplementary Reading Barriers to International Trade
Unit 3 InternationaIFinance（國際金融）
Text The Stock Market
Supplementary Reading International Monetary Fund
Unit 4 Business Organizations&Investment（商業(yè)組織與投資）
Text The Benefits of Foreign Direct Investment to Host Countries
Supplementary Reading World Bank
Unit 5 Marketing&Insurance(營銷與保險）
Text E—Insurance for the DigitaIAge
Supplementary Reading The Five Ws of Marketing
Unit 6 Corporate Culture（企業(yè)文化）
Text What is Corporate Culture？
Supplementary Reading Creating a Culture oflnnovation
Unit 7 Management（管理）
Text ManagementDefined
Supplementary Reading The Combination of Diversified Cultures
Unit 8 Trade Fairs（展銷會）
Text Guangzhou Trade Fair
Supplementary Reading China Upgrades Urumqi Trade Fair， Eyes Broader Eurasia Prosperity
Unit 9 Economic Crisis（經(jīng)濟危機）
Text The Great Depression
Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis
Unit 10 WTO&China（世界貿(mào)易組織與中國）
Text A Closer Look at the WTO
Supplementary Reading WTO Spirit： a Win—Win for All
Unit 11 Advertising （廣告）
Text Advertising Strategy
Supplementary reading 10 Differences between Advertising and Public Relations
Unit 12 Human Resources Management（人力資源管理）
Text The Tech Effect on Human Resources
Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs
Unit 13 Contract and Contract Law（合同與合同法）
Text Contractual Formation
Supplementary Reading Origins of Contract law
Unit 14 Securities and Securities Law（證券與證券法）
Text Securities Regulation in the United States
Supplementary Reading Sarbanes—Oxley Act
Unit 15 Commerce and Commercial Law（商業(yè)和商業(yè)法）
Text Commercial law
Supplementary Reading Basic Categories ofProperty
Key to the Exercises
References
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